Google Business Profile Checklist

Keep Your Phone Ringing with Inbound Leads — Without Lifting a Finger

Some home-service pros are booked solid. Others? Struggling for calls.

What’s the difference?
A dialed-in Google Business Profile. 

This checklist gives you the exact steps to:

• Show up more often in the Google Map Pack
  
  
• Rank higher than competitors (even the big guys)
  
  
• Turn everyday jobs into high-value inbound leads
  
  

What’s Inside

🔧 On-Page Essentials

☐ Fully complete your profile (categories, hours, services)

☐ Use exact-match service keywords in your description

☐ Add geotagged photos from every job site

☐ Post updates weekly (show off recent work!)

☐ Pin seasonal promos or FAQs to your profile

💬 Review & Reputation Wins

☐ Ask for reviews before, during, and after the job

☐ Get family members involved (if multiple people are impressed, ask!)

☐ Aim for 40–60% of jobs to generate a review

☐ Reply to every review with keywords and warmth

☐ Use team incentives to increase review volume

🔍 Ranking Boosters

☐ Tag every photo with location and service type

☐ Use real customer language in captions (match how they search)

☐ Include high-intent keywords like “repair,” “installation,” or “emergency”

☐ Monitor what posts perform best and double down

⚡ Bonus:

3 Triggers That Make Your Phone Ring
✔️ Exact-match keyword usage
✔️ Recency + frequency of updates
✔️ Consistent review flow and engagement

🧰 This is For You If You:

• Use a CRM like ServiceTitan, Jobber, or Housecall Pro
  
  
• Get most of your best customers from Google search
  
  
• Want more booked jobs without chasing leads or hiring an agency
  
  

Want help doing all this automatically — while your team is out in the field?
We can pull job info from your CRM and turn it into keyword-rich content that makes your phone ring.

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